Google analyzes user behavior to rank businesses, including click-through rates, calls, and check-ins. These ads help your business appear prominently in local searches, giving you an advantage SEO Anomaly over competitors. The quantity and quality of your reviews directly impact your ranking.
Lastly, don’t forget to add visuals to further appeal to the site users (see previous step). Because you can click on a number in the “Domains” column to see exactly which websites are linking to these broken pages. You can’t just take a “publish and pray” approach to content marketing and HOPE that people link to you. But for your content to get links people need to actually see it. Which is the type of thing that bloggers and journalists LOVE to link to. Here are a few ways to increase the odds that people will link to your content.
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A SERP feature is any non-traditional result on a search results page. Claim your free Semrush trial to see more results and access additional features. Apart from the flow of PageRank, one of the reasons that links are important is that Google typically finds pages by crawling, and it traverses pages via links. The concept is important for all niches, but especially for anyone in YMYL niches, such as finance or health, where the results can really impact the user’s life in a significant way.
Page Load Speed
These pages should be specifically designed to cater to the search intent of users searching for those specific terms. Website loading speed is crucial for both user experience and one way for how to rank higher on Google. It directly impacts the performance of your business page on Google. Optimizing your website’s loading speed can greatly improve its visibility and increase organic traffic. By incorporating relevant keywords into your webpage, you can enhance its rank on search engines like Google or other search engine alternatives. Additionally, optimizing your site with keywords can also boost the visibility of your Google Business Profile.
It gives your keywords’ average positioning as compared withyour competitor. With this metric, you can instantly compare your keyword’ssearch position performance versus your competitor’s keywords position. Therefore, “It is worth reviewing your content pages atleast once a year, especially for money pages that you want to rank for. Updating older content is a great way to improve your performance in the SERPS,” shares FreedomRep’s Ilir Salihi along with many others experts. However, the trouble is, landing pages don’t tend to attractlinks naturally like, say, a piece of blog content would,” O’Hara highlights.
This tool streamlines the process by letting you customize templates with localized keywords and area-specific information. Agencies can save time and costs by automating the customization of landing pages for local audiences. For example, if you’re a landscaping business, highlight local flora or specific environmental concerns relevant to that city. This approach enhances user experience and minimizes the risk of duplicate content penalties.
- Meta description optimization is essential for improving your search ranking on Google.
- For example, let’s say we want to build links to our beginner’s guide to SEO.
- That’s why it’s important to know major Google search statistics.
- This free rankings tool can be accessed on this page as well as under the “Tools” menu in your HOTH account.
And some web pages get featured in special displays like “featured snippets” and “People Also Ask” questions. Remember, Rome wasn’t built in a day, and neither is a top-ranking website. Continuously monitor your website’s performance and adapt to the ever-evolving landscape of SEO. Stay up-to-date with the latest trends and algorithm changes to maintain your competitive edge.
